The platform is rolling out a updated setting that enables them to reduce the amount of AI-made content appearing in their feeds. This move comes as the company announced that it now features more than 1 billion AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread launch. This development coincides with a rise in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the most rapidly expanding content creators on another major platform only show content made by AI. A large amount of this output is deemed low-quality AI content, a term for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from AI artwork to informative clips, and we want to provide users the option to see more or less of that, according to their own choices,” stated a spokesperson.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its network tagged as artificially created. In total, over 100 million videos are uploaded to the platform daily, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Members will be capable of limit or boost the level of artificial media they see by opening the “manage topic” setting in the app and selecting “AI-generated content”. Additional categories that can already be modified under the tool cover politics, style, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige content makers to label convincing artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the service will henceforth add an “AI-made” label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2 million educational fund for experts and groups to produce informative material about ethical AI use. This program will benefit charitable organizations focused on training coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, during debate over intentions to lay off a large number of review team members in the UK. TikTok is expected to cut hundreds of positions in its content moderation team in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content before it gets reviewed by staff. TikTok stated a significant reduction in shocking and graphic content handled by human moderators over the previous year due to the use of its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
